The Man in Power After Being Married into Her Family novel Chapter 5824

At this moment, in Violet Tower in downtown Pu’er.

The sixty-two-year-old Gideon had just finished hosting a distributor conference. As he still had to host a dinner for the distributors at the hotel in the evening, he could only take a brief rest in his office for now even though he was exhausted, then gather the strength to head to the banquet venue when the time came.

Gideon felt somewhat depressed today. Over the recent years, distributors had become increasingly dominant in front of the group. In the past, it was the group that exerted pressure on the distributors, assessing their performance, forcing them to increase their inventory continuously and often withholding their year-end rebates for various reasons to make them work harder and be more obedient.

But in recent years, with the rise of e-commerce, most traditional brands had lost this absolute advantage in front of distributors, especially in industries such as alcohol and tea, which were opaque fast-moving consumer goods. New brands emerged every day, boasting themselves as the next Moutai or the dominator in tea.

They were better at packaging and storytelling than traditional companies, and they were particularly savvy in marketing. They could easily find OEM manufacturers to produce a brand of white wine, package it well, put a link on the website for five hundred dollars per bottle, and then use various promotions offline.

Ultimately, the true cost of such white wine might not even be five dollars. The cost of the wine would be five dollars, and it would cost ten dollars for advertising and creating hype for the product with an additional two to three dollars for logistics.

That was basically all the costs involved in producing this wine. Selling fifty-one bottles to consumers would leave a profit margin of at least thirty dollars.

Gideon knew about these tactics used by competitors, and he knew they'd made more money using these tactics while also greatly snatching away his target customers. However, Gideon himself could not adopt such underhanded marketing methods.

These competitors were not truly tea lovers. They only saw tea as a temporary racetrack to make money and profit. When they chose tea, they used this method to harvest tea consumers. When they set their sights on health products tomorrow, they would then set up another package for health products and use the same method to attract health product customers.

In Gideon's words, those people lacked reverence for tea, but he was different. He has loved tea his whole life and had relied on tea to become a relatively famous and wealthy entrepreneur in the local area. Therefore, he had a passionate affection for tea.